Cause Related Marketing

Cause Marketing

Cause marketing programs have been shown not only to increase customer loyalty, but also to bolster employee pride and dedication.  A partnership with UCSF Benioff Children’s Hospitals can help shine a positive light on your business by demonstrating your commitment to your community.

Successful Cause Marketing Programs

  • Icon Sales: Sell a paper icon to customers; proceeds will benefit UCSF Benioff Children’s Hospitals.
  • Round Up Campaign: Ask customers to round up their bill to the nearest dollar or “Add a Quarter to Your Order” and donate the difference to our hospitals.  
  • Specialty Item: Create a specialty item for a limited time and donate proceeds from the sale of that item to our hospitals.
  • Click and Give: Add the UCSF Benioff Children’s Hospitals logo to your website and pledge a specified amount each time visitors click on the logo.

For more information about our Cause Marketing program, please contact Anthony Candito.